Britain's Orange: Ready To Take On The World

With France Telecom's aid, Orange will vie with Vodafone

Move over, Chris Gent. Here comes Hans Snook. That was the message as France Telecom announced that it was buying British cell-phone operator Orange PLC from Vodafone AirTouch PLC for $46 billion on May 30. Snook, the Orange CEO, made no bones about hoping to eat his former owner's lunch. "We want to be the biggest rival globally to Vodafone that they could possibly imagine," Snook said.

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