Table: Portal Combat
The major Web portals claim to have it all--except, perhaps, objectivity. Be it coincidence or not, the leading portals are taking subtle--and sometimes not so subtle--jabs at their rivals. Portal Search for Results AOL.com Hotmail First result is a "recommended site"-- AOL e-mail--followed directly by listings for the "Anti-Hotmail Page" and a page showing the headline: "Hotmail Accounts Easily Accessed by Hackers." Lycos Hotmail After pitches for two competing free e-mail services, the third Web site listed provides this little reminder: "New security hole in Hotmail." Excite AOL mail Second result listed is a link to the "Why America Online sucks" Web site. AOL.com Yahoo mail Oddly, the first result recommends AOL e-mail. The second result says Yahoo mail includes "4 MB [megabytes] storage, poor advailabilty [sic] of usernames." MSN Yahoo Geez. MSN actually launches a separate window touting "Why MSN Search beats Yahoo." At bottom, a tiny hyperlink that concedes "Okay, if you really want to go to Yahoo, click here."
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