Keyboard Of Advisers

Fee-based expertise is proliferating on the Web, but not all advice sites are equal

You can forgive Dan Levitan for harking back to better days. I was recently on a panel with the Seattle venture capitalist, who hit a home run investing in auctioneer eBay Inc. Levitan admitted the market's gyrations have taken a toll (as you would if you owned a big chunk of drugstore.com Inc.), but he had high hopes for EXP.com, a company that reminds him of eBay. Just as eBay is a place where people find one another to trade Beanie Babies and other goods, the Web is increasingly dotted with marketplaces where people buy and sell professional advice. Sites like EXP, Keen.com, and Infomarkets.com are out to prove legal services, career counseling, and more can be sold from one consumer to another, directly, over the Web.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.