Clicks Don't Need Mortar

Combo retailers aren't offering a better shopping experience than e-tailers do

O.K., write me off as a dot-com bigot. But I'm beginning to wonder if the newly fashionable notion of "clicks and mortar" is nothing more than a comforting buzz phrase for retail execs trying to quit losing sleep over e-tailers like Amazon.com Inc. Just as we have rightly stripped the gloss off some undeserving dot-coms, it's time to question this latest bit of conventional wisdom.

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