Commentary: Ford Finds It Isn't Easy Going Green Alone

It was a surprising admission. At Ford Motor Co.'s annual meeting in Atlanta on Feb. 11, Chairman William C. Ford Jr. set aside decades of auto industry denial about the nasty side effects of its vehicles. Ford's Corporate Citizenship Report admitted its popular sport utilities contribute to greenhouse gas levels and global climate troubles and are a safety concern for motorists in smaller cars. "Most people say they're environmentally conscious," says Ford. "The real key is, how you are willing to back it up."

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