Imminent Domains

The Internet is confusing enough. But those darn domain names. Most don't offer a clue about the business behind the name. Can you tell what kozmo.com or keen.com do? To let more companies get Web addresses that more closely reflect the nature of their businesses, Internet officials are considering domains such as .store or .news. But can bureaucrats come up with names that really capture the Web? We doubt it. So we're lending a hand:

For parenting sites

.mom

For women named Dorothy

.dot

For sites that will never make money

.bomb

For sites aimed at veterans

.nam

For meditation sites

.om

For really boring sites

.zzz

For the ickiest sites

.ugh

For food-related sites

.mmm

For scam artists

.con

For those who chase them

.cop

For sites selling stuff that "fell off the back of a truck"

.pssst

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