The Internet is confusing enough. But those darn domain names. Most don't offer a clue about the business behind the name. Can you tell what kozmo.com or keen.com do? To let more companies get Web addresses that more closely reflect the nature of their businesses, Internet officials are considering domains such as .store or .news. But can bureaucrats come up with names that really capture the Web? We doubt it. So we're lending a hand:
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