Japan, A Nation Of Risk Takers?
For several weeks in April, Fidelity Investments pitched a tent in front of Tokyo's teeming Shinjuku train station. It showered commuters with 30,000 investing brochures and showed off its Japanese-language WebXpress online trading service. It even bought every bit of ad space on an entire train on the Yamanote commuter line, one of the world's busiest, to flog its mutual funds.
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