Attack Of The Indonesian Hypermarkets

Can the country's grocers fight off foreign giants?

The new Carrefour supermarket on Jalan Sudirman, Jakarta's busy main thoroughfare, may look like the French hypermarches in Paris or Marseille: food on one side; electronics, books, and clothing near the door. But the resemblance ends there. The deli carries no goose-liver pate or Camembert. Instead, there is coleslaw with chilies, and stacks of tofu snacks. "We have to adapt to the local market," says Triyono Prijosoesilo, business-development manager with Carrefour's Indonesian subsidiary, Contimas Utama Indonesia.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.