Attack Of The Indonesian Hypermarkets
The new Carrefour supermarket on Jalan Sudirman, Jakarta's busy main thoroughfare, may look like the French hypermarches in Paris or Marseille: food on one side; electronics, books, and clothing near the door. But the resemblance ends there. The deli carries no goose-liver pate or Camembert. Instead, there is coleslaw with chilies, and stacks of tofu snacks. "We have to adapt to the local market," says Triyono Prijosoesilo, business-development manager with Carrefour's Indonesian subsidiary, Contimas Utama Indonesia.
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