Will Work For Millions

We suspected it for some time, but now we have proof: Today's college students are spoiled, and proud of it. Just view the latest informal Web poll of 2,000 undergraduates at recruitment site jobtrak.com: 25% of the respondents said they expected to be millionaires by 30. An additional 27% said their millions will come by the wrinkly age of 40. Perhaps it's youthful daydreaming, but the numbers are also indicative of the outsize--and downright bratty--career demands of America's newest capitalist class. "The current culture is sending out signals that wealth is attained quickly without paying your dues," says Northeastern University business historian Ballard C. Campbell, 59, and at press time not a millionaire. "It's a strike-it-rich mentality."