A Euro Media Star Is Born

The union of Frere, Bertelsmann, and Pearson creates Europe's top player

What do you do with a modest television business in an era when size matters most? For Marjorie Scardino, the choice was stark: Sell the TV division of British media giant Pearson PLC or merge it with a larger group. So on Apr. 7, Pearson's energetic CEO made her move. By joining Pearson TV with the broadcast interests of Germany's Bertelsmann and Belgian tycoon Albert Frere, Scardino has helped create Europe's No. 1 broadcaster in terms of revenues and spread. The new company, Scardino boasted, "is going to be a real powerhouse."

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