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e.Biscom offers the Web at warp speed. Will customers care?

Italians went crazy for cellular phones in the late 1990s, turning their country into Europe's leading market for wireless communications. But will they fall for a hot new broadband service that combines telephony, Internet, and video for one fixed monthly price? e.Biscom Chief Executive Silvio Scaglia is betting on it--and so are the investors who snapped up $1.6 billion in e.Biscom shares on Mar. 30, valuing the company at $11 billion. The nine-month-old Milan startup is attempting to leapfrog existing technology such as cable modems and offer faster broadband services to the home using fiber-optic networks.

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