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Italians went crazy for cellular phones in the late 1990s, turning their country into Europe's leading market for wireless communications. But will they fall for a hot new broadband service that combines telephony, Internet, and video for one fixed monthly price? e.Biscom Chief Executive Silvio Scaglia is betting on it--and so are the investors who snapped up $1.6 billion in e.Biscom shares on Mar. 30, valuing the company at $11 billion. The nine-month-old Milan startup is attempting to leapfrog existing technology such as cable modems and offer faster broadband services to the home using fiber-optic networks.
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