Matsui: The Little Broker That Could

Its online clout has Japan's giants scrambling

Michio Matsui, president of Matsui Securities Co., seems no match for Japan's financial juggernauts. He commands a $30 million second-tier brokerage with no branches, and a staff of merely 200 that works in a back-alley office on the edge of Tokyo's financial district. Yet Matsui has been stealing business from Japan's traditional, stodgy brokers by transforming his company into an online discount brokerage.

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