Commentary: Masters Of Anti Sports Marketing

For golf fans, nothing signals the start of another season quite like The Masters. The tradition-rich tournament that runs Apr. 6-9 is a soothing wake-up call for duffers, beckoning them back for another year of lofty ambitions and erratic shot-making. Yet an accident of the calendar doesn't quite explain the grip this tournament has on golf.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.