Commentary: Masters Of Anti Sports MarketingMark Hyman
For golf fans, nothing signals the start of another season quite like The Masters. The tradition-rich tournament that runs Apr. 6-9 is a soothing wake-up call for duffers, beckoning them back for another year of lofty ambitions and erratic shot-making. Yet an accident of the calendar doesn't quite explain the grip this tournament has on golf.
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