Selling Sofas Online Is No Snap

The market's getting crowded, and delivery costs are a killer

When Mark and Rebecca Warner of Wheeling, W.Va., were in the market to buy a $2,000 entertainment center last fall, the two-income, two-child couple decided to try the Internet. "We were able to do it at 9 or 10 at night when the kids were in bed," says Mark, a pilot who travels about two weeks a month. "It was fun." Indeed, they returned two months later to pick up a bedroom set for $4,000.

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