Big Blue Gets Wired

IBM is learning how to use Web technology to streamline its own operations

Richard B. Anderson has one of those jobs that can make or break a career. Along with a 150-person staff, he has been given the task of turning IBM into a business that takes as much advantage of the Internet as any dot-com. Last year, he helped IBM sell $15 billion worth of goods online and save nearly $1 billion by using the Web to cut costs and boost productivity. But he happens to work for one of the most demanding bosses in Corporate America--IBM Chief Executive Louis V. Gerstner, Jr. So who could blame Anderson for cold sweats? "I wake up every night worried about speed," he says. "Are we moving fast enough? And the answer is never, not in this world."

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