At Ford, The More Brands, The Merrier

The trick is to keep them from sideswiping one another

Chalk up one more savvy acquisition for Jac Nasser. Since creating Premier Automotive Group last spring to oversee Ford Motor Co.'s luxury brands, the dynamic chief executive has been busily stocking the portfolio with upscale names. Volvo joined Jaguar, Aston Martin, and Lincoln last March. Now, Ford's $2.9 billion purchase of Land Rover from BMW brings another premium marque into the fold. "This is good stuff," says Wilmington (Del.) auto dealer Frank Ursomarso, who owns Jaguar and Volvo franchises.

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