Now, Coke Is No Longer "It"

New CEO Daft promises a fundamental shift of focus as consumers flock to bottled water, juice, and tea

Jill Friedman, a 21-year-old college student in Atlanta, says she used to sip Diet Cokes all day long but now prefers bottled water. "As I've gotten older, I've realized that drinking five Diet Cokes a day isn't good for you," she says. Walking away from caffeine and aspartame may have been a smart choice for Friedman, but it's bad news for Coca-Cola Co.

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