Look Who's Finally Stopping Traffic: Gm

It has sexy car ideas--and is executing them fast

First, the job of ending the two-decade-long slump at General Motors Corp. was going to be accomplished with fewer workers and lower production costs. Then, GM's salvation was a state-of-the-art small-car plant called Project Yellowstone. After the union felled those plans last spring, the new answer became e-commerce. Now, after watching its market share drop from 44% in the early '80s to 29% today, the world's largest carmaker has another idea: Build cars people want.

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