Women's Investing: Vive La Difference

Women tend to build up inadequate nest eggs--and that's why they need advice tailored to their needs

I had tossed out a half-dozen press releases, deleted as many e-mail messages, and ignored several books that were sent to me before I took notice. The subject of women and money seemed to me to be a marketing ploy by brokerage firms and mutual funds, a superfluous segmentation of the investing market. Aren't investing goals and strategies--determining your financial goals, identifying your risk tolerance, and creating an asset allocation plan--the same regardless of gender?

To continue reading this article you must be a Bloomberg Professional Service Subscriber.