The Cable Tv Of Radio?

Satellite audio could be the next big thing--or a big flop

Not many startups, let alone those in unproven businesses, can afford a private Sting concert. But the British rocker was grooving at a bash last November to help Sirius Satellite Radio Inc. open high-tech, 100,000-square-foot broadcast studios in New York's Rockefeller Center. "You're not a bad-looking crowd for a corporate gig," Sting told the hundreds on hand, who were milling among well-stocked bars and food tables.

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