Richard Branson Is No Techie, But He Loves The Web

How he's retooling his empire for the Internet

Sitting at one end of the salon of his elegant London townhouse, Richard Branson reluctantly admits he is no fan of technology. He doesn't even have a corporate office, preferring to work out of one of his four homes using little more than a phone and a red-bound ledger. Branson hasn't bothered to open the box containing a handheld computer that British tech company Psion PLC sent him as a present. "Any time I try and use computers, they crash on me," he says.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.