Bumper E Crop
Be fruitful and multiply. It's an ancient directive being heeded by those most modern of beings, Internet entrepreneurs. On average, so-called Netpreneurs plan to start at least five--yes, five--online businesses in their lifetimes, according to an Ernst & Young survey of 150 Net company founders. It's not just IPO riches motivating these prodigious producers, either: 67% of survey respondents say they're drawn to Netpreneurship because it "represents a new frontier." And 59% say "it's an appealing alternative to the traditional corporate ladder." Indeed, 27% say they would have plunged into corporate life had the Net not existed.