Bmw Could Use A Little Skid Control

Market share slips as energy is diverted to Rover

BMW kicked off its presentation at the Detroit car show this year with all the trappings one would expect from the maker of "the ultimate driving machine." Dancers pranced around its new models while music from the latest James Bond movie blared from loudspeakers. But unlike archrival Mercedes-Benz, which drew cheers for its pair of sleek concept roadsters, BMW had no "wow" car to unveil. The best it could muster was a convertible version of its $25,000 3 Series.

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