A Way To Woo Youth

YouthStream Media Networks (NETS), formerly known as Network Event Theater, is aimed straight at the much-sought-after young adult market, including high school and college students. It provides offline and online media and marketing services, such as instant messaging and content for students on various pursuits including travel, shopping, and music. And with its recent acquisition of sixdegrees.com, an online community of 3 million members in 165 countries, YouthStream has become an enticing target, say some pros, for the likes of News Corp., one of the leading media companies with the greatest appeal to young adults. Since News Corp., headed by media mogul Rupert Murdoch, is the largest investor in sixdegrees, it has become a big investor in YouthStream.

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