Wind the clock back a few years, and you probably wouldn't hear guys who earn their paychecks hauling freight happily lapsing into technobabble. But today, nearly everyone in the transportation industry will regale you with tales of slick Web sites, millions invested in information systems, and the importance of computers and networks. "Without information technology we'd just be carrying boxes around," says Dawson Cunningham, chief financial officer for Roadway Express Inc. in Akron, Ohio. Customers now demand more, he says.

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