The Graying Of The Net

PCs and cyberspace are becoming senior-friendly

Last year, Lois Lippincott of Orinda, Calif., wanted to join the Endowed Joans, a San Francisco Bay area women's investment club. But she had a problem. "They require you to be computer literate," says the 65-year-old retired secretary, who long was intimidated by things mechanical. It took a slow-paced computer class taught by a fellow senior to ease her fear. Now she researches stocks so thoroughly on the Internet that her broker "snaps to attention when I walk in his office," she says.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.