Throwing Bricks At The Clicks
You would think that CVS Corp. would save its marketing firepower for its big competitors like Rite Aid Corp. But these days, the $17 billion chain has found a new enemy: All those dot.coms offering prescription drugs over the Internet. The Woonsocket (R.I.)-based drug giant is launching a $25 million TV campaign mocking the service of Internet competitors, warning customers "your pharmacy shouldn't be a get-rich-quick scheme."
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