Throwing Bricks At The Clicks

Big retailers are going after their online rivals

You would think that CVS Corp. would save its marketing firepower for its big competitors like Rite Aid Corp. But these days, the $17 billion chain has found a new enemy: All those dot.coms offering prescription drugs over the Internet. The Woonsocket (R.I.)-based drug giant is launching a $25 million TV campaign mocking the service of Internet competitors, warning customers "your pharmacy shouldn't be a get-rich-quick scheme."

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