Now It's Nba All The Time Tv

Just where is David Stern headed with this new venture?

David J. Stern, commissioner of the National Basketball Assn., is not a sort of guy. He prefers his mail in envelopes and is no more likely to spend an afternoon surfing the Web than Waikiki. But Stern also is an aggressive businessman who takes special pride in his reputation as a marketing visionary. During the off season, he took himself to Internet school, talking technology at every opportunity with a who's who of online luminaries. On Nov. 2, the first day of the new NBA season, Stern's tech tutorial bore fruit with the debut of TV.

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