Handmade In Naples

Marinella--for the perfect $140 tie

In an era when once-exclusive luxury brands are now sold in airports, shopping malls, and over the Internet, tiemaker Maurizio Marinella still makes his customers come to him. And they do, in droves. From E. Marinella, his 20-square-meter shop overlooking the Bay of Naples, Marinella sells $4.5 million a year worth of neckties without spending a cent on advertising. King Juan Carlos of Spain, Italian industrial magnate Gianni Agnelli, even U.S. President Bill Clinton--all have made the trek to Marinella for ties costing an average $140.

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