Europe's Not So Merry E Christmas

Shoppers are slow to buy online

Jo Tucker plans to do all her Christmas shopping online this year--hardly surprising, since she is managing director of Interactive Media in Retail Group, an association in London of European Internet retailers. But Tucker confesses that she'll probably make many of her purchases from U.S. Web sites. "In Europe, unfortunately, the service is still not there in the majority of cases," she says with a sigh. U.S. e-retailers have easier-to-use sites and more on sale, Tucker adds. Delivery is quicker, and prices are often lower, even with transatlantic shipping.

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