Commentary: Is P&G's Makeover Only Skin Deep?

In 1986, when the leaders of the former Soviet Union declared a new policy of glasnost--meaning "openness"--their goal was to repeal six decades of paranoid secrecy. In January, when Durk I. Jager became chief executive of Procter & Gamble Co., he announced that the consumer-products giant would also adopt an open attitude that would help the company respond better to the changing demands of its markets. Jager, however, was attempting to remake a corporate culture of secrecy and strict discipline that had been calcifying for 162 years.

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