Can This Be Savile Row?

Trendy tailors bring a bit of edge to the staid old street

Stepping into Ozwald Boateng's tailor shop is a surprise. With vibrant yellow walls, a deep red carpet, and art deco furnishings, the spacious store is downright trendy--not at all what you'd expect on London's Savile Row, the center of traditional British tailoring. The clothing adds to the surprise. Boateng's sharply tailored suits, which come in everything from a traditional navy pinstripe to purple velvet, are lined in brightly colored silk. Indeed, Boateng, who is 32, black, and decidedly cool, is hardly a traditional Savile Row tailor.

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