Apple's I Book: Bringing A Little Color To The Corporate World

Everyone knows most businesspeople don't use Macintosh computers, and you'd think that would be especially true when it comes to the iBook, Apple Computer Inc.'s new laptop. Joe Chivini--suit, tie, and all--is the kind of guy that the conventional wisdom says would buy an orthodox black machine, or maybe charcoal gray. So why is this operations manager for a chemical sales company packing a screaming tangerine iBook?

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