A Modest Proposal To End I Way Road Rage

At first, I thought I was simply in the throes of normal, infuriating software technical nonsupport. I had just purchased a utility program aimed at fixing a problem on my computer disk. I was a few minutes into my third phone call to tech support. It followed buying another product and having to return it, plus several hours of doggedly clicking through a complex online support system trying desperately to find an answer. I couldn't help but notice that several other folks had the identical problem I was suffering from, but that the nonsupport technicians kept posting notes beginning: "Hmm, what an unusual problem." They would then recommend an array of nonhelpful suggestions, urging brightly that we struggling customers keep them posted.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.