Selling The I Way On The Highway

Dot.coms can't get enough of old-fashioned billboards

I like gardening as much as the next person. Which is to say, most of the time it infuriates, depresses, and confuses me when my tulips topple or my tomatoes wither or my jalapeos shrivel up and die. But after meeting Dana Jensen, I realize how lucky I am that my horticultural traumas occur in the privacy of my own backyard. When Jensen's garden goes south, 125,000 people a day notice.

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