Good Looking, Hardworking

Not just pretty faces, this year's winners play active roles in solving business problems

It is a method of building teams that communicate and innovate. It is a tactic for cutting corporate costs and saving money. It is a strategy in rebuilding inner-city neighborhoods. It is a way of telling customers who you are and what you stand for. Architecture is perhaps one of the least understood and most powerful business tools available. Yet architects, by and large, are unable to explain how powerful a role they can play in achieving business goals. And businesspeople, by and large, remain unaware of architecture's bottom-line prowess and still think of it as just putting a pretty face on a corporate edifice--or a second home.

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