Can Wendy's Sizzle Again?

It's targeting adults with new entrees and fast turnaround

It's lunchtime at a busy Wendy's restaurant in Grandview Heights, Ohio, a Columbus suburb, and police officer Mark Beeba moves his squad car slowly up to the drive-through speaker. As he does so, a computer inside the restaurant tracks his progress. When managers scan the data later that day, they'll learn that Beeba and the rest of the day's customers waited an average 82 seconds from order to pickup. Though 10 seconds shy of the corporate goal, it's quick enough to get Officer Beeba's attention. "This is a very fast line," he says.

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