What's Big, Brown, And Beautiful? Ups

You know it, and even slow learners like me know it: Initial public offerings are suckers' bets. Yes, some IPOs prove to be monster hits, Yahoo!s that scream their way to see-ya-later-boss-I'm-retiring gains. But most end up enriching insiders and bankers--at our expense. So why am I about to say lots of nice things about the upcoming IPO of United Parcel Service?

To continue reading this article you must be a Bloomberg Professional Service Subscriber.