The Global Rush To Find Partners
To David Ernst, the world is just a whirl of alliances. Take a typical day for this consulting partner at McKinsey & Co. in Washington, D.C. The gas pumped into his car is the product of an alliance between Shell and Texaco Inc. Payment for the gas is thrown on a credit card co-branded by Royal/Dutch Shell Group and Mastercard. A cup of Starbucks Corp. coffee that Ernst grabs as he careens through an airport is sold through a partnership with Host Marriott. The airline that whisks Ernst to his destination is part of a grouping of several international carriers. Says Ernst, an alliance expert: "For most companies, the basis of competition has shifted to groups of companies competing against groups of companies."
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.