What's Old Is New

Mature Mart is doing well by doing good: Selling gadgets that make life easier for seniors

Alexis Abramson, a former director of three senior centers in Atlanta, vividly remembers the moment three years ago when she encountered an elderly client sobbing at a hallway telephone, frustrated by her inability to read the standard-size numerals on the dial pad. "It broke my heart," says Abramson. She had often searched high and low for simple adaptive tools that would help seniors at her centers cope with failing eyesight, poor hearing, and arthritic hands. "Here for the lack of yet one more simple item, the seniors around me were suffering," she says.

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