Smart Answers

Q : How can I create a single corporate culture at my small but rapidly expanding company? Our executives all come from different backgrounds and have their own agendas. -- T.H., New York City

A : You need to establish a strong vision and people philosophy that all of your executives can support. Your challenge: getting those execs to openly discuss company values. Consider a weekend retreat or, if that's unaffordable, an off-site meeting where your team can discuss the company's core values: What's important to your business? How are customers and employees treated? Where should the company be headed? What are its strengths and weaknesses?

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