Greek To Me, In The Good Sense
You may have the slickest PowerPoint presentation in town, but it won't do you much good unless you've mastered the rudiments of rhetoric to get your point across. Where to turn? The wise hand of Aristotle, who outlined the basics some 2,000 years ago--ethos (character), logos (reason), and pathos (passion). Peter Thompson, a wiseacre Australian and recent author of Persuading Aristotle ($19.95, Allen & Unwin), has adapted the philosopher's concepts to the business world. The result is a breezy, timely reminder that simple structure and spoken logic can be far more convincing than dizzying 3-D animations.
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