Zd Net: Full Of Buzz

No matter how you slice it, say some savvy pros, ZDNet (ZDZ) is bound to blossom--once parent Ziff-Davis strikes a deal for this online provider of technology news. Ziff-Davis has hired Morgan Stanley Dean Witter to explore ways of boosting its stock, including selling all or part of the company. Ziff-Davis, which publishes such magazines as PC Week, PC Computing, and PC Magazine, spun off ZDNet in March to track its rapidly growing Internet business, but still owns 83% of ZDNet.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.