Is That E Commerce Roadkill I See?

Net retailers are likely to face a major shakeout after the holidays

It's easy to get giddy about the limitless potential of e-business. Just look at the numbers: Forrester Research Inc. says that consumer e-commerce will grow from $7.8 billion last year to $108 billion in 2003. With growth like that, you can't blame online retailers for believing that a large chunk of their sales would not have happened if not for the Web's point-and-click ease.

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