A New Way To Get Your Foot In The Portal

Startups can get access to a powerful portal's customers--in exchange for equity

Earlier this year, Scott Randall, the founder and chief executive of FairMarket Inc., was struggling to get his two-year-old company noticed. FairMarket, which operates auctions for other Web sites, needed to kick-start the company. In May, Randall got what he wanted: He cut a deal with

To continue reading this article you must be a Bloomberg Professional Service Subscriber.