A Leg Up For Cbs Sportsline?

The Viacom deal might link it to MTV, VH1, and Nickelodeon

Mike Levy was in London on the morning he learned that the tantalizing rumor was fact: Viacom Inc. was acquiring CBS Corp. for a heady $36 billion. Levy remembers pausing for a minute to ponder how his company, SportsLine USA, might make out as the two media giants combined--but only for a minute. "We just launched Rugby.com," explains the sports Web-site maestro, and he needed to stay focused.

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