Before You Raise Prices...

Some small businesses can afford to--but not all

Sure, you'd like to raise your prices. But in today's zero-inflation economy, companies are finding it tough to squeeze an extra dime out of their customers. Consider a June survey of 321 companies by Duke University's Fuqua School of Business, which found that small businesses with less than $24 million in revenues expect to boost prices an average of 1.8% this year--nearly half a percent less than they had hoped back in January.

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