Table: The Eight Second Rule
Tired of poky Web action? Zona Research says surfers may bail out if the information they request doesn't pop up within eight seconds. With the majority of modems at 56kb level, violating the eight-second rule inflicts more losses than slow modems. All told, slow downloads could clip as much as $4.35 billion from U.S. E-commerce sales each year. Ouch! The Monthly Loss From Sluggish Web Downloads... SPEED LOST SALES MILLIONS 14.4kb $73 28.8kb $97 56kb $100 ISDN $14 T1 $38 ...Means Big Annual Losses For Lots of Industries INDUSTRY LOST SALES MILLIONS SECURITIES TRADING $40 TRAVEL & TOURISM $34 PUBLISHING $14 GROCERIES $9 PERSONAL FINANCE $5 MUSIC $4 BOX OFFICE RECEIPTS $3 TEXTILES/APPAREL $3 DATA: ZONA RESEARCH INC.
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