For The Street.Com, "The Greybeard Every Net Company Needs"

Can Kevin English firm up financial news site's foundation and provide staying power?

No, the head of TheStreet.com Inc. is not that emotional, frizzy-haired guy who's ubiquitous on financial TV shows. TheStreet.com columnist and co-founder--and hedge-fund manager--James J. Cramer may be one of the more recognizable faces on Squawk Box and MoneyLine. But it is the popular Web site's chairman and CEO, Kevin W. English, a buttoned-down 46-year-old former Xerox Corp. salesman, who is quietly crafting strategy in a bid to make the site a media fixture.

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