Rupert Does The Cyberhustle

Belatedly, Murdoch's News Corp. is tackling the Web

Rupert Murdoch's News Corp. sells $12 billion a year worth of content to all corners of the globe, and Murdoch's place among history's top media magnates is secure. But when it comes to the Net, News Corp. has been seen as a laggard. While Web sites by such traditional media rivals as Time Warner, Walt Disney, and NBC routinely rank among the 10 most visited, according to Media Metrix, the most popular News Corp. information site ranked a withering No. 71 in May.

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